Johan Rosengren Bold && Brave member

Johan Rosengren

Experienced Senior UX Designer & Co-founder of Bold && Brave. Proficient in UX Design, Figma, JavaScript, React, TypeScript, GIT, UI/UX, and more. Led impactful projects for Fitness24Seven, Kjell & Company, Ålö/Quicke, and Thule, focusing on e-commerce flows, design systems, and user analysis. Extensive UX roles at Knowit Experience and Avensia, shaping user trust, navigation, and checkout efficiency. Education: Berghs School of Communication, B.Sc in Multimedia Engineering. Swedish native, fluent in English.

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Top Skills

Senior UX Designer / Co-founder / Owner Bold && Brave

2020 - Present

I'm a co-owner of Bold && Brave. Works with business development, but is also responsible for developing the company's graphic profile.

StickerAPP PROJECT

2024 - Present

Working on improving the purchasing flow and checkout experience for StickerApp. Responsible for optimizing user journeys, streamlining payment processes, and enhancing the overall e-commerce experience. Collaborated with cross-functional teams to implement solutions that simplify and speed up the checkout process, resulting in increased conversion rates and customer satisfaction.

Fitness24Seven PROJECT

2020 - Present

I worked on designing a new registration flow for potiential members. I'm also working on designing the new app for members on ios/android.

Kjell & Company PROJECT

2018 - Present

Working on developing new concepts and flows for Kjell & Company's e-commerce. Focus on helping users to find what they're looking for and have a painless shopping experience. Also helps in the development process with development in React/TypeScript. Working in Figma

Ålö/Quicke PROJECT

2023

Supported with setting up design systems and flows for e-commerce, but also analysis of existing users in GA/Hotjar. Working in Figma.

Thule PROJECT

2021 - 2022

Supported with setting up design systems and flows for e-commerce and the extranet, but also analysis of existing users in GA/Hotjar. Working in Figma.

Senior UX-designer Knowit Expericence

2016 - 2018

Mainly works as a UX designer, close and early in customer processes. Was involved in sales to new customers, but also at the start to set up boilerplates in projects.

StudentlitteraturPROJECT

2021 - 2022

Developed concepts for their new e-commerce, categorization of products and set up design systems and flows. Worked in Sketch.

AJ ProdukterPROJECT

2016

Was responsible for completely new design for including setting up design systems and flows for e-commerce. Worked in Sketch

VagabondPROJECT

2021 - 2022

Helped to further develop design from their communication agency, set up front-end framework in Webpack. Worked with Photoshop/CSS/HTML/JS

BonaPROJECT

2021 - 2022

Supported with setting up design systems and flows for e-commerce. Worked with Sketch

UX-designer / Frontend developer Avensia

2012 - 2016

Worked at Avensia for just over four years. Initially as a front-end developer, then moving more and more to design. Avensia has a focus on e-commerce, so I have built a lot of knowledge around how users behave on e-commerce sites. A lot of focus on how users feeling trust, using navigation/search in categories and how efficient checkout flows is made. At the end of my employment, I worked exclusively with sales and the start-up of new customer projects.

AhlsellPROJECT

2015 - 2016

Be part of the team that further developed their B2B e-commerce with new flows. Responsible for design and ballpark for the development team.

Toyota Material HandlingPROJECT

2016

Was responsible for completely new design for including setting up design systems and flows for e-commerce. Worked in Sketch

LekolarPROJECT

2015

Was responsible for completely new design for including setting up design systems and flows for e-commerce. Worked in Sketch

BonaPROJECT

2012 - 2014

Supported with setting up design systems and flows for e-commerce, both B2C and B2B. Worked in Sketch

MenigoPROJECT

2016

Was responsible for completely new design for including setting up design systems and flows for e-commerce. Worked in Sketch

BygghemmaPROJECT

2012

My first pure UX design assignment. In the assignment, I set up the prototype, flows and design system for the customer's responsive e-commerce. Worked in Photoshop / Illustrator and set up the wireframe in Bootstrap

Kjell & Company PROJECT

2012 - 2016

Worked first with development but got more and more responsibility for UX design and their new responsive e-commerce. works in close collaboration with the customer. Worked with CSS/JS/HTML

Frontend developer ReadSoft

2007 - 2012

I was part of the global marketing department. I produced marketing material, videos and sat as editor for both public and internal web. I started my career as developer when I got involved in the development of the new website we launched in 2012. Worked with CSS/HTML/JavaScript.

Education

Berghs School of Communication

2016

UX Design

B.Sc Multimedia Engineering

2002 - 2006

Lund tekniska högskola

Kunskapens hus

1998 - 2001

Naturvetenskap

Languages

Swedish
Native
English
Fluent

Boldbrave AB, Org nr: 559191-0392, C/o Genetor AB Lokgatan 11 G, 211 20 Malmö