Bold && Brave memberExperienced Senior UX Designer & Co-founder of Bold && Brave. Proficient in UX Design, Figma, JavaScript, React, TypeScript, GIT, UI/UX, and more. Led impactful projects for Fitness24Seven, Kjell & Company, Ålö/Quicke, and Thule, focusing on e-commerce flows, design systems, and user analysis. Extensive UX roles at Knowit Experience and Avensia, shaping user trust, navigation, and checkout efficiency. Education: Berghs School of Communication, B.Sc in Multimedia Engineering. Swedish native, fluent in English.
2020 - Present
I'm a co-owner of Bold && Brave. Works with business development, but is also responsible for developing the company's graphic profile.
2024 - Present
Working on improving the purchasing flow and checkout experience for StickerApp. Responsible for optimizing user journeys, streamlining payment processes, and enhancing the overall e-commerce experience. Collaborated with cross-functional teams to implement solutions that simplify and speed up the checkout process, resulting in increased conversion rates and customer satisfaction.
2020 - Present
I worked on designing a new registration flow for potiential members. I'm also working on designing the new app for members on ios/android.
2018 - Present
Working on developing new concepts and flows for Kjell & Company's e-commerce. Focus on helping users to find what they're looking for and have a painless shopping experience. Also helps in the development process with development in React/TypeScript. Working in Figma
2023
Supported with setting up design systems and flows for e-commerce, but also analysis of existing users in GA/Hotjar. Working in Figma.
2021 - 2022
Supported with setting up design systems and flows for e-commerce and the extranet, but also analysis of existing users in GA/Hotjar. Working in Figma.
2016 - 2018
Mainly works as a UX designer, close and early in customer processes. Was involved in sales to new customers, but also at the start to set up boilerplates in projects.
2021 - 2022
Developed concepts for their new e-commerce, categorization of products and set up design systems and flows. Worked in Sketch.
2016
Was responsible for completely new design for including setting up design systems and flows for e-commerce. Worked in Sketch
2021 - 2022
Helped to further develop design from their communication agency, set up front-end framework in Webpack. Worked with Photoshop/CSS/HTML/JS
2021 - 2022
Supported with setting up design systems and flows for e-commerce. Worked with Sketch
2012 - 2016
Worked at Avensia for just over four years. Initially as a front-end developer, then moving more and more to design. Avensia has a focus on e-commerce, so I have built a lot of knowledge around how users behave on e-commerce sites. A lot of focus on how users feeling trust, using navigation/search in categories and how efficient checkout flows is made. At the end of my employment, I worked exclusively with sales and the start-up of new customer projects.
2015 - 2016
Be part of the team that further developed their B2B e-commerce with new flows. Responsible for design and ballpark for the development team.
2016
Was responsible for completely new design for including setting up design systems and flows for e-commerce. Worked in Sketch
2015
Was responsible for completely new design for including setting up design systems and flows for e-commerce. Worked in Sketch
2012 - 2014
Supported with setting up design systems and flows for e-commerce, both B2C and B2B. Worked in Sketch
2016
Was responsible for completely new design for including setting up design systems and flows for e-commerce. Worked in Sketch
2012
My first pure UX design assignment. In the assignment, I set up the prototype, flows and design system for the customer's responsive e-commerce. Worked in Photoshop / Illustrator and set up the wireframe in Bootstrap
2012 - 2016
Worked first with development but got more and more responsibility for UX design and their new responsive e-commerce. works in close collaboration with the customer. Worked with CSS/JS/HTML
2007 - 2012
I was part of the global marketing department. I produced marketing material, videos and sat as editor for both public and internal web. I started my career as developer when I got involved in the development of the new website we launched in 2012. Worked with CSS/HTML/JavaScript.
Berghs School of Communication
2016
UX Design
B.Sc Multimedia Engineering
2002 - 2006
Lund tekniska högskola
Kunskapens hus
1998 - 2001
Naturvetenskap
Boldbrave AB, Org nr: 559191-0392, C/o Genetor AB Lokgatan 11 G, 211 20 Malmö